A new breed
of animal trading
TruHerd is changing the game in how the exotic animal industry breeds, buys, and sells.
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Built for ranchers
by ranchers

Using our combined decades of experience, we built the TruHerd platform to empower all ranchers to seamlessly manage and grow their exotic animal business.

Manage Animal Inventory with unprecedented ease

Track Ranch Expenses And Integrate Your Current Financial Software

Buy And Sell animals In One Place

Track Animal Health In Real Time & Schedule Medical Care

Trace Genetic Lineage of Every Animal In Your Herd

Learn More

Built for ranchers
by ranchers

Using our combined decades of experience, we built the TruHerd platform to empower all ranchers to seamlessly manage and grow their exotic animal business.

Manage Animal Inventory with unprecedented ease

Track Ranch Expenses And Integrate Your Current Financial Software

Buy And Sell animals In One Place

Track Animal Health In Real Time & Schedule Medical Care

Trace Genetic Lineage of Every Animal In Your Herd

Learn More
“TruHerd has revolutionized how I manage my ranch - I can focus less on logistics, and more on growing my herds and my business.”
ELIJAH STONEFIELD
CEDAR HOLLOW HILLS Ranch, TX
"TruHerd has transformed the way we manage our animal inventory and finances. Its user-friendly interface and robust features make it indispensable for our daily operations."
Judy
San Angelo, TX
"The transparency and efficiency TruHerd brings to the exotic animal market are unmatched. It's an essential asset for our ranch, providing peace of mind with every transaction."
Andy z
Ranger ridge, Tx
“TruHerd has revolutionized how I manage my ranch - I can focus less on logistics, and more on growing my herds and my business.”
ELIJAH STONEFIELD
CEDAR HOLLOW HILLS Ranch, TX
"TruHerd has transformed the way we manage our animal inventory and finances. Its user-friendly interface and robust features make it indispensable for our daily operations."
Judy
San Angelo, TX
"The transparency and efficiency TruHerd brings to the exotic animal market are unmatched. It's an essential asset for our ranch, providing peace of mind with every transaction."
Andy Z
Ranger Ridge, Tx

Animals First.
Business Second.

We are ranchers first and foremost. We created TruHerd because we saw that the exotic animal business did not prioritize animals or the ranchers who care for them.
So, we decided to do something about it.

Who we are

We commit to

Always put animals first.

Always be transparent in everything we do.

Always deliver on our promises.

Animals First.
Business Second.

We are ranchers first and foremost. We created TruHerd because we saw that the exotic animal business did not prioritize animals or the ranchers who care for them.
So, we decided to do something about it.

Who we are

We commit to

Always put animals first.

Always be transparent in everything we do.

Always deliver on our promises.

When Ranchers ask, we answer.

What is TruHerd and who is it for?

TruHerd is a comprehensive, cloud-based platform designed for breeders and ranchers in the exotic animal industry. It offers features like inventory management, ranch and partnership management, genetic testing integration, and financial tracking to streamline the breeding, buying, and selling process.

How does TruHerd enhance the management of my breeding operations?

TruHerd provides advanced tools for managing animal genetics, tracking bloodlines and lineages, and monitoring the health and wellness of animals. Its integration with top RFID chip scanners allows for efficient animal management both on the web and through our iOS/Android app.

In addition to the desktop website, can I use TruHerd on my mobile device?

Yes, TruHerd has native iOS and Android apps, allowing you to manage your animals on the go. The mobile app syncs seamlessly with the major chip readers for convenient, on-site animal management. No need to jot down notes and fumble through them back at your computer; you can handle it all on your mobile device wherever you go.

How does TruHerd ensure the security and privacy of my data?

We prioritize your security and privacy. All data on TruHerd is encrypted at the data level and in transit, and we adhere to the latest web standards to protect your information.

What kind of customer support does TruHerd offer?

TruHerd offers exceptional customer support with fast turnaround times. We provide hands-on onboarding assistance and also offer services where our team visits your ranch for animal surveying and wellness checks. These services are part of our commitment to providing comprehensive support to our users.

How does TruHerd help with financial management?

Our platform offers sophisticated inventory management tools, allowing you to track every animal’s details, including heritage, health and medical records, genetic tests, and breeding history in a centralized and easily accessible system.

How does TruHerd handle updates and new features?

TruHerd is continuously evolving, with regular updates and new feature rollouts to enhance user experience and functionality. We keep our users informed about these updates and ensure that they are seamlessly integrated into both the web and mobile platforms.

How does TruHerd ensure the security and privacy of my data?

We prioritize your security and privacy. All data on TruHerd is encrypted at the data level and in transit, and we adhere to the latest web standards to protect your information.

Can TruHerd be used for collaboration between ranchers and veterinarians?

Yes, TruHerd facilitates collaboration between ranchers and veterinarians. With centralized medical record management, veterinarians that are given access by you, can update health records and contribute to the overall wellness and management of the animals.

Is there a learning curve to using TruHerd?

We’ve designed TruHerd to be intuitive and user-friendly. However, understanding that each rancher or breeder has unique needs, we provide comprehensive onboarding support and customer service to ensure a smooth transition and effective use of the platform.